Max Bupa promises a healthier India

Max Bupa, a specialist health insurance company, today introduced a first of its kind health movement - ‘Health Promise’. The movement, aimed at creating awareness about the importance of being healthy, will connect with the public at large through Max Bupa’s commitment of enabling people to live healthier and by being their healthcare partners for life.
The initiative which was introduced at the Lakme Fashion Week propagates the idea of healthy living and remaining fit amongst its universal audience and at the same time encourages them to make a health promise for people they care about. As part of the initiative, Max Bupa also gave a preview of a website, www.YourHealthFirst.in, which will enable the people to keep their promises for loved ones by actionable tips, health advice and health information.
Speaking at the occasion, Dr Damien Marmion, CEO, Max Bupa said, "In our everyday busy lives, we often neglect our health care needs while striving to achieve material success. We at Max Bupa believe it is our responsibility to promote the idea of living healthy among Indians at large. In order to achieve this, Max Bupa has launched a health movement - ‘Health Promise’, which will enable people to give priority to their health first and at the same time encourage them to make a health promise for their loved ones. The initiative is being launched against the backdrop of the Lakme Fashion Week. Our tie up with Lakme Fashion Week is part of our endeavor to promote healthy and positive living among people."

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He added, "This idea is backed by the study we conducted on the insights on people’s attitude and perceptions on chronic diseases. According to the Bupa Pulse Study, in India, 40 per cent of people are unhealthy and almost 1 out of every 10 is obese. A major concern being the lack of time or spending time in remaining healthy. Feeling good and self reliance are key triggers of a healthy lifestyle, thus attitudes towards health impacts perception about yourself and your partner’s health equally. Since, we help our customers keep their ‘health’ first, these findings were intriguing enough for us to create a platform where people take the promise for their loved ones and we help them achieve it."
The movement was endorsed by renowned fashion designers Manish Malhotra and Rina Dhaka who talked about the importance of health. They also joined the Health Promise Movement by making a health promise along with Dr. Damien Marmion.
Shefali Chhachhi, Director Marketing Max Bupa, spoke about the campaign "Max Bupa wants to help people put their health first and be their health partners for life helping them live healthier and more successful lives. Through this initiative we want people to take the first step towards being healthy by stating their health concern for their loved ones and we will help them in addressing these concerns, by providing them expert advice and access to quality healthcare."
Max Bupa also previewed their new website to support the ‘health promise’ movement www.YourHealthFirst.in. The website will give people actionable tips, health advice, health information which would enable them to keep their promise and seek any help if need be.
At the Lakme Fashion Week, Max Bupa will conduct on-ground activities and there will be participation from designers, models, celebrities to take the Health Promise. After the Mumbai launch, Max Bupa will be taking the initiative to other cities of the country and create a pan-India presence and awareness about the health movement. The initiative in a phased manner will reach out to people through many different methods including above the line, below the line, direct custom outreach and interesting activation touch points with a digital presence playing an integral part.